Ferrari rules out SUV and four-door
The outgoing and incoming presidents both say Ferrari won’t make anything other than two-door sports cars.
Ferrari has ruled out the prospect of including either an SUV or any four-door car in its current product plan.
The idea was dismissed by both departing president Luca di Montezemolo, who was speaking at his last press conference before leaving the company, and Fiat Chrysler Automobiles (FCA) boss Sergio Marchionne, who will take over Responsibility for running Ferrari on 13 October.
“Marchionne wanted to build a truck,” said Montezemolo, almost certainly in jest, “but I talked him out of it.” Marchionne said Ferrari would continue “to make two-door sports cars, not SUVs or four-door cars”.
The announcement was made on the same day that the company moved to kill rumours of a Ferrari motorcycle, prompted by a patent application applicable to a V-twin engine.
Marchionne also moved to quell stories that he was looking to increase volumes from the current level of 7200 cars per year to about 10,000 units. He said he was happy with production levels as they currently stand.
Talking about his plans for the company, Marchionne denied that there was any strategy for integrating Ferrari into FCA. He went so far as to say: “The mixing of their blood would be fatal to both.” He claimed that his top priority was to return Scuderia Ferrari to the top of Formula 1, a goal that he described as a “non-negotiable objective”.Ferrari revealed its new open-top 458 Speciale A at
the Paris show.
When gestures speak louder than words
THE BODY LANGUAGE told its own story at Luca Cordero di Montezemolo’s final press conference as president of Ferrari.
The man who transformed Ferrari’s fortunes on the track in the 1970s and then more recently on the road spoke openly about his passion for the company, describing it as “closer to my heart than anything other than my own family” before explaining that the time had come to pass the baton, have some time off and enjoy the simpler side of life, like doing the school run.
I don’t know how many of the 50 invited journalists bought in to this, but none I spoke to after had. Because a few feet away sat Sergio Marchionne, and their starkly different body language was plain to see.
Montezemolo sat in the middle of the room, arms open and gesturing as he spoke. Marchionne sat to one side at a table, arms folded or one hand under his chin. At one point in Montezemolo’s farewell speech to the company for which he became almost as synonymous as its founder, Marchionne found time to flick through some fabric swatches .
There were kind words for Montezemolo from Marchionne, but when the time came to ask questions, I took the mic and said to Montezemolo: “Why are you leaving?” Staring directly at me, he pointed straight at Marchionne, before explaining in PR-friendly terms about how he’d reached the end of his natural time there…
Ferrari has ruled out the prospect of including either an SUV or any four-door car in its current product plan.
The idea was dismissed by both departing president Luca di Montezemolo, who was speaking at his last press conference before leaving the company, and Fiat Chrysler Automobiles (FCA) boss Sergio Marchionne, who will take over Responsibility for running Ferrari on 13 October.
“Marchionne wanted to build a truck,” said Montezemolo, almost certainly in jest, “but I talked him out of it.” Marchionne said Ferrari would continue “to make two-door sports cars, not SUVs or four-door cars”.
The announcement was made on the same day that the company moved to kill rumours of a Ferrari motorcycle, prompted by a patent application applicable to a V-twin engine.
Marchionne also moved to quell stories that he was looking to increase volumes from the current level of 7200 cars per year to about 10,000 units. He said he was happy with production levels as they currently stand.
Talking about his plans for the company, Marchionne denied that there was any strategy for integrating Ferrari into FCA. He went so far as to say: “The mixing of their blood would be fatal to both.” He claimed that his top priority was to return Scuderia Ferrari to the top of Formula 1, a goal that he described as a “non-negotiable objective”.Ferrari revealed its new open-top 458 Speciale A at
the Paris show.
When gestures speak louder than words
THE BODY LANGUAGE told its own story at Luca Cordero di Montezemolo’s final press conference as president of Ferrari.
The man who transformed Ferrari’s fortunes on the track in the 1970s and then more recently on the road spoke openly about his passion for the company, describing it as “closer to my heart than anything other than my own family” before explaining that the time had come to pass the baton, have some time off and enjoy the simpler side of life, like doing the school run.
I don’t know how many of the 50 invited journalists bought in to this, but none I spoke to after had. Because a few feet away sat Sergio Marchionne, and their starkly different body language was plain to see.
Montezemolo sat in the middle of the room, arms open and gesturing as he spoke. Marchionne sat to one side at a table, arms folded or one hand under his chin. At one point in Montezemolo’s farewell speech to the company for which he became almost as synonymous as its founder, Marchionne found time to flick through some fabric swatches .
There were kind words for Montezemolo from Marchionne, but when the time came to ask questions, I took the mic and said to Montezemolo: “Why are you leaving?” Staring directly at me, he pointed straight at Marchionne, before explaining in PR-friendly terms about how he’d reached the end of his natural time there…
Ferrari rules out SUV and four-door
Reviewed by Unknown
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9:58 AM
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Reviewed by Unknown
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